Sector: Student accommodation

A planning application for a student accommodation block comprising 159 rooms, complemented by approximately 5,000 square feet of ground floor retail spaces.

London Road, Brighton Student Accommodation

McLaren Property, Brighton and Hove - Status: Planning application approved

Our role: Chess Engage was appointed by McLaren Property to deliver a programme of stakeholder and community engagement for a new student accommodation scheme in the heart of Brighton.

Our approach: Brighton and Hove Council's lack of overall control posed a challenge in engaging with political stakeholders, given the diverse range of political viewpoints within the council.

We provided political intelligence and strategic advice to the client. We also carried out a programme of political engagement to ensure that councillors understood the proposal and that their key concerns were addressed.

We also devised and executed a comprehensive community consultation strategy, leveraging the power of online platforms. This included a dedicated website which was the central hub for all project-related information, presentations, and webinars. In addition, we disseminated regular project updates and newsletters through various channels, fostering transparency and trust in the community. 



Results:

• We secured resounding support from a wide range of key stakeholders, including the ward councillor, the London Area Action Group, The Regency Society, and residents.
• The planning application was approved, and the build will be completed in 2024, fulfilling the need for, high-quality student community in Brighton that will enhance the overall appeal of the University of Brighton as an attractive and desirable place to study.
• The revitalisation of existing, run-down retail spaces, enhancing Brighton’s retail offer.