Who’s ready for a General Election? What we know for sure is that it will happen in the next year. Polling Day has to be before 28th January 2025. While everyone is second guessing – will he, won’t he – events may just out manoeuvre any well considered strategy that Downing Street may have. It might just be that there is no plan and yet Sunak let slip, perhaps deliberately, that the election may be later this year.
Picture the febrile atmosphere in huddled Tory circles as MPs with targets painted on their backs scurry around looking for life rafts. Many will retire in coming weeks, many will look to snipe from the sidelines. The right and left of the Tory party will vent their respective spleen criticising the other, as arm chair election experts all tell Sunak what he should and should not do. Meanwhile the country, broken and depressed, will soldier on.
Truth be the polls predict a Labour landslide, but nothing is so certain. Too many oppositions have in recent years seen large poll leads evaporate when the election itself places them under intense scrutiny. This is not 1997. Indeed Labour would be forgiven for romanticizing that landslide victory. I lived and breathed those heady days, and I can say with experience that Keir Starmer is no Tony Blair, nor is any comparison to 1997 realistic.
Liam Byrne, who helped Labour reorganise its headquarters in 1996 and is now a Labour MP, says: “Starmer is trying to do in five years what Neil Kinnock, John Smith, Tony Blair did over many years.” (Guardian 5.10.23) It’s good enough to simply not be the Tories.
The election to come is bereft of hope, of any sense Labour will magically transform the country in the face of such systemic failure. For one they do not have a positive economic outlook, something Brown and Blair inherited in 1997.
Thus our best advice is carry on, it would be fool hardy to base any decision for your business on a sense of when Sunak might call a General Election or what you think a Labour government might or might not do. Circumstances are so complex the best anyone can do is concentrate on what is directly relevant to you right now. That’s why our advice and guidance matters so much in these complex times. We see the politics and understand its implications.
Your proposals need certainty, you need the security of knowing so you can plan the risks. Our expertise is to navigate these political waters so that when the going gets tough, we can steer clients through. Our USP is our knowledge and our understanding of the political world.
So while Labour are talking up a May election in order to call Sunak a ‘bottler’ when he doesn’t go, Sunak himself is more interested in meeting his targets and managing his raucous back benches. With two controversial by-elections to come in Wellingborough and Kingswood – both Labour targets – Sunak needs time, and he doesn’t have a lot of it.
We also need to factor in the truth about 20 point poll leads outside of the heat of a General Election. Theresa May knows only too well what happens when you have it in your grasp to win a majority, only to lose it during an election with a badly timed statement. Labour will need to make their campaign and policy bombproof. As Macmillan said, events dear boy events. The polls will get closer as the battle intensifies. Labour won in 1997 due to a combination of realities – there was wide spread tactical voting and the Conservative brand was toxic. Infighting inside the Tory Party is not the same as the brand being toxic and Labour cannot have confidence that other progressive voters will rally to their flag seat by seat.
This year the Tories will lose, but that does not mean Labour will win. 2019 was the worst election defeat for Labour since 1935. For Labour to get a majority of one seat it would be the largest political victory of the last 100 years – bigger even than 1997. They need to win seats they have never won and win back seats that are no longer their red wall strongholds. Labour cannot win solely on sweeping up Johnson’s northern ‘red wall’, they have to win in the south too.
So think carefully about the geography of your sites, your investments and your time and effort. Where matters so much right now. Understanding what that means directly affects your bottom line. You can’t risk what could make the difference to your business in these critical times. That’s where we come in, we are the risk analysts and problem solvers you need.